A rebranding project, meticulously crafted for Northern Arizona University (NAU). This transformative initiative encompasses distinct visual identities for NAU's diverse academic landscape, including NAU-CAL (College of Arts and Letters), NAU-CEIAS (College of Engineering, Informatics, and Applied Sciences), NAU-CEFNS (College of the Environment, Forestry, and Natural Sciences), NAU-COE (College of Education), and NAU-CHHS (College of Health and Human Services).

Colleen and Aaron got in touch with me after purchasing an old winery in the rugged beauty of the Driftless Area of southern Wisconsin. If you’ve never visited, it is more than worth your time. They wanted to capture that feeling of endless beauty in their branding. That feeling of standing at the top of their property, looking out over the rolling hills that never seem to end.

It’s been a busy year for them with 40 SKUs of wine, fresh merchandise, and a new line of ciders coming out next year.

Who doesn’t love tacos? Crafting menus and ads for Belair Cantina was a flavorful journey blending design expertise with a passion for Mexican cuisine. From mouthwatering food photography to witty ad copy, each element was meticulously crafted to reflect the vibrant spirit of the restaurant while enticing customers to indulge in their taco cravings. With a focus on creativity and attention to detail, my designs helped elevate the Belair Cantina brand, driving customer engagement and satisfaction in every bite.

A collection of portraits that I've slowly been developing.

I’m fairly certain that it’s every designer’s dream to work on beer packaging at some point in their career. Hinterland Brewery was born out an old cheese factory in 1995 just outside Green Bay, Wisconsin. They had fallen out of love with their packaging over the years and were looking for better shelf presence and consistency in their packaging. I really love how everything came together. Don’t forget to Choose Adventure.

The Partners Group (TPG) approached me about creating a large set of illustrations for them. Working within their general brand palette, I established an illustration style that worked with all of their requested images and went to town. It was a really fun project to work on and the people at TPG were wonderful to work with.

Some of my favorite photos from in and around Milwaukee.

Industries for the Blind and Visually Impaired (ibvi) is a non-profit that supplies mission-critical military and government products from distribution centers and retail stores on military bases nationwide. Their mission is to provide world-class products and services to help support upward mobility for the blind and visually impaired.

By far the most meaningful work of my career. A company that is truly doing good in the community and creating employment opportunities for some of the hardest working folks I have ever met. The project started as a full rebrand and grew into a full exploration of identity.

I worked closely with the Creative and Art Directors to establish a simple and straightforward design system that is rooted in their logo. Their new identity empowers their employees and makes them feel as proud as they should. They are truly remarkable.